Brand Trust, Celebrity Endorser, and Product Bundling on Purchasing Interest and Its Impact on Decisions to Purchase Starbucks Drink at Pekanbaru

Amirudin M. Amin; Junardi Wijaya

doi:10.61230/interconnection.v1i4.69

Authors

Amirudin M. Amin Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia
Junardi Wijaya Institut Bisnis dan Teknologi Pelita Indonesia, Indonesia

DOI:

https://doi.org/10.61230/interconnection.v1i4.69

Keywords:

Brand Trust, Celebrity Endorser, Product Bundling, Buying Interest, Purchasing Decisions

Abstract

This research aims to determine and analyze the influence of brand trust, celebrity endorsers and product bundling on purchasing interest and purchasing decisions for Starbucks drinks at Pekanbaru. The population in this study is all residents of the city of Pekanbaru in 2023, the number of which is unknown. Furthermore, with a sampling technique using the Roscoe Formula, a sample size of 100 respondents will be obtained and an accidental sampling technique will be used in sampling. Data analysis in this study used the second-generation multivariate data analysis method or SEM (Structural Equation Model) using PLS (Partial Least Square). Based on the research results, the results show that brand trust has a positive and significant effect on buying interest, celebrity endorsers have a positive and not significant effect on buying interest, product bundling has a positive and not significant effect on buying interest, brand trust has a positive and significant effect on purchasing decisions, celebrity endorsers has a negative and insignificant effect on purchasing decisions, product bundling has a positive and insignificant effect on purchasing decisions and purchase interest has a positive and significant effect on purchasing decisions for Starbucks drinks Pekanbaru.

References

Abd, I. M., Zuhairi, M. M. K., & Kamil, G. H. (2023). The Mediating Role of the Participatory Leadership Style on the Effect of Job Stress on Job Performance. Journal of Applied Business and Technology, 4(3), 260–270. https://doi.org/10.35145/jabt.v4i3.139

Adrian, K., Purwati, A. A., Rahman, S., Deli, M. M., & Momin, M. M. (2022). Effect of Relationship Marketing, Store Image, and Completeness of Product to Customer Loyalty through Trust as Variable Intervening (Study on Pakning Jaya Trade Business). International Conference on Business Management and Accounting (ICOBIMA), 1(1), 164–180.

Adriansyah, M. Y., Zulaihati, S., & Susanti, S. (2023). The Influence of Personality and Family Environment on Interest in Entrepreneurship Faculty of Economic State University of Jakarta. Luxury: Landscape of Business Administration, 1(2), 53–60. https://firstcierapublisher.com/index.php/luxury/article/view/24

Akmal, E., Panjaitan, H. P., & Ginting, Y. M. (2023). Service Quality, Product Quality, Price, and Location on Customer Satisfaction and Loyalty in CV. Restu. Journal of Applied Business and Technology, 4(1), 39–54.

Almadani, M. A. (2022, July 22). Budaya “Ngopi” di Coffe Shop bagi Kalangan Generasi Z di Indonesia. Kompasiana.Com.

Amin, A. M., Utari, V. V., Tjahjana, D. J. S., Syahputra, H., & S, M. R. (2023). Brand Image, Service Quality, and Online Customer Review on the Decision to Use Gojek Application Services in Pekanbaru. Interconnection: An Economic Perspective Horizon, 1(2), 68–79. http://firstcierapublisher.com/index.php/interconnection/article/view/34

Amrullah, M. F. (2021). Pengaruh Celebrity Endorser, Brand Image dan Elektronik Word of Mouth terhadap Pembelian pada Pengguna E-Commerce Shopee di Indonesia. Journal of Economics, Business & Entrepreneurship, 2(1), 1–5.

Aprilia, Y., & Andarini, S. (2023). Pengaruh Product Quality dan Brand Trust terhadap Repurchase Intention Melalui Customer Satisfaction sebagai Variabel Intervening pada Produk Kecantikan Brand Somethinc. Jurnal Ekonomi, Keuangan & Bisnis Syariah, 5(6).

Arif, I., Komardi, D., & Putra, R. (2021). Brand Image, Educational Cost, and Facility on Student Satisfaction and Loyalty at STIE Pelita Indonesia. Journal of Applied Business and Technology, 2(2), 118–133.

Atika, O., Junaedi, A. T., Purwati, A. A., & Mustafa, Z. (2022). Work Discipline, Leadership, and Job Satisfaction on Organizational Commitment and Teacher Performance of State Junior High School in Bangko District, Rokan Hilir Regency. Journal of Applied Business and Technology, 3(3), 251–262.

Chandra, T., Wijaya, E., Suryadiningrat, A., Chandra, S., Chandra, J., Indonesia, P., Dumai, P., & Office, T. (2023). Corporate Taxpayer Satisfaction and Compliance Analysis at Pratama Dumai Tax Office: Review of the Service System. International Conference on Business Management and Accounting (ICOBIMA), 1(2), 429–442. https://doi.org/https://doi.org/10.35145/icobima.v1i2.3071

Damayanti, R., Husen, Z., & Mesar, Z. S. H. S. (2021). Pengaruh Celebrity Endorser Terhadap Minat Beli dengan Electronic Word of Mouth Sebagai Variabel Intervening Pada Produk Skincare Emina. JMM - Jurnal Mitra Manajemen, 5(6), 390–398.

Devi, A. A. A. D. P., Seminari, N. K., Yasa, N. N. K., & Rastini, N. M. (2023). Celebrity Endorsement, Brand Image dan Niat Beli Konsumen. Binangun: Media Pustaka Indo.

Dewi, M. (2023). Analisis Pengaruh Viral Marketing Message, Brand Ambassador dan Produk Bundling Terhadap Keputusan Pembelian Konsumen (Studi Kasus di PT. Esa Sagara Autotara Mitshubishi Pekalongan). EPrint Repository Skripsi Thesis Universitas Pekalongan, 1(1), 1.

Elfita, Sudarno, Nyoto, & Sultan, F. M. M. (2022). Work Stress, Workload, and Work Discipline on Work Satisfaction and Teacher Performance (Case Study in Akramunas Islamic Kindergarten, Pekanbaru). Journal of Applied Business and Technology, 3(2), 143–152.

Fadhli, A., Komardi, D., & Putra, R. (2022). Commitment, Competence, Leadership Style, and Work Culture on Job Satisfaction and Employee Performance at the Office of the Ministry of Religion, Kampar District. Journal of Applied Business and Technology, 3(1), 56–72.

Fajri, D., Chandra, T., & Putra, R. (2021). The Influence of Brand Image and Promotion on the Decisions of Students in STIE Mahaputra Riau with Learning Interest as Intervening. Journal of Applied Business and Technology, 2(3), 223–232.

Firmansyah, M. A. (2023). Pemasaran Produk dan Merek (Planning & Strategy). Malang: Penerbit Qiara Media.

Garbashanty, H., & Sudaryanto, B. (2023). Pengaruh Strategi Product Bundling Pada Pemasaran Personal Selling Terhadap Keputusan Pembelian Pada Pizza Hut di Kota Semarang. Repository UNDIP, 1(1), 1.

Ghozali, I. (2013). Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit Universitas Diponegoro.

Gunawan, D. (2022). Keputusan Pembelian Konsumen Marketplace Shopee Berbasis Social Media Marketing. Padang: PT Inovasi Pratama Internasional.

Gunawan, D., Pratiwi, A. D., Arfah, Y., & Hartanto, B. (2022). Keputusan Pembelian Skincare Safi Berbasis Media Marketing. Padang: PT. Inovasi Pratama Internasional.

Gusriani, D., Komardi, D., & Panjaitan, H. P. (2022). Leadership Style, Commitment, and Work Motivation on Job Satisfaction and Teacher Performance at the Vocational School of Multi Mekanik Masmur Pekanbaru. Journal of Applied Business and Technology, 3(2), 130–142.

Habibi, Junaedi, A. T., Sudarno, Rahman, S., & Momin, M. M. (2022). Organizational Commitment, Job Satisfaction, and Locus of Control on Employee Turnover Intention and Performance at PT. Sekarbumi Alam Lestari. Journal of Applied Business and Technology, 3(2), 177–192.

Halim, A. falahi, & Cahyono, K. E. (2022). Pengaruh Brand Awareness, Brand Trust dan Word of Mouth terhadap Keputusan Pembelian Produk Susu Bear Brand di Masa Pandemi Covid-19. Jurnal Ilmu Dan Riset Manajamen, 11(11), 1–17.

Hanif, J. A. F. M., & Achmad, N. (2021). Pengaruh Brand Image dan Celebrity Endorser Terhadap Minat Beli dan Keputusan Pembelian Pada Produk Skincare Ms Glow dengan Minat Beli sebagai Variabel Intervening. Repository UMS, 1(1), 1.

Hidayat, A., Chandra, T., & Putra, R. (2022). Service Quality on Consumer Satisfaction and Non-Wage Consumer Loyalty in BPJS Ketenagakerjaan Pekanbaru Panam Branch. Journal of Applied Business and Technology, 3(2), 166–176.

Hutri, E. D., & Yuliviona, R. (2022). Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sepeda Motor Suzuki dengan Minat Beli sebagai Variable Intervening (Studi Kasus: pada Pengguna Sepeda Motor di Kota Padang). Jurnal Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Bung Hatta, 20(2), 1–7.

Imarni, Chandra, T., & Ginting, Y. M. (2022). Leadership, Discipline, and Organizational Culture on Job Satisfaction and Teacher Performance at State Junior High Schools in Bandar Petalangan District, Pelalawan Regency. Journal of Applied Business and Technology, 3(3), 272–286.

Imron, M., Syarifudin, E., & Firdaos, R. (2024). Coaching, Development, and Employee Empowerment and Their Influence on Employee Performance at The Cilegon City BAZNAS Office. Reflection: Education and Pedagogical Insights, 1(4), 193–202. https://doi.org/https://doi.org/10.61230/reflection.v1i4.63

Istiana, N., Putra, R., & Panjaitan, H. P. (2022). Competence, Work Motivation, and Work Environment on Job Satisfaction and Teacher Performance at Yayasan Pondok Pesantren Darul Hikmah Koto Baru Kabupaten Dharmasraya. Journal of Applied Business and Technology, 3(2), 193–208.

Jacksen, Chandra, T., & Putra, R. (2021). Service Quality and Brand Image on Customer Satisfaction and Customer Loyalty at Pesonna Hotel Pekanbaru. Journal of Applied Business and Technology, 2(2), 142–153.

Junaedi, D., Setyawan, A., & Soepatini. (2017). Sikap Konsumen terhadap Produk Bundling Agribisnis. Jurnal Manajemen Dayasaing, 18(1), 1–9.

Kalangi, N. J., Tamengkel, L. F., & Walangitan, O. F. C. (2019). Pengaruh Celebrity Endorser dan Brand Image terhadap Keputusan Pembelian Shampoo Clear. Jurnal Administrasi Bisnis, 8(1), 44–55.

Kambolong, M., Nurjannah, & Ambarwati, L. (2021). Metode Riset dan Analisis Saluran Distribusi (1st ed., Vol. 1). Pasuruan: CV. Penerbit Qiara Media.

Kersiati, Wijaya, E., & Sudarno. (2023). Motivation, Organizational Culture, and Organizational Commitment on Job Satisfaction and Teacher Performance at State Junior High School, Bangko Rokan Hilir, Riau. Journal of Applied Business and Technology, 4(1), 67–78.

Kholidah, N., & Arifiyanto, M. (2020). Faktor-Faktor Pengambilan Keputusan Pembelian Kosmetik Berlabel Halal. Bojong: Penerbit NEM.

Kumalasari, P. D., & Endiana, I. D. M. (2023). The Timeliness of Financial Reporting on Food and Beverage Companies in Indonesia. Nexus Synergy: A Business Perspective, 1(3), 193–198. https://firstcierapublisher.com/index.php/nexus/article/view/58

Laraswanti, N., & Setyawati, H. A. (2022). Pengaruh Celebrity Endorser, Brand Image, Brand Trust dan Variety of Selection Terhadap Minat Beli Body Lotion Scarlett Whitening. JIMMBA (Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan AKuntansi), 4(1), 97–111.

Laraswati, N., & Setyawati, H. A. (2022). Pengaruh Celebrity Endorser, Brand Image, Brand Trust dan Variety of Selection Terhadap Minat Beli Body Lotion Scarlett Whitening (Studi Kabupaten Kebumen). JIMMBA: Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi, 4(1), 97–112.

Lind, D. A., Marchal, W. G., & Wathen, S. A. (2018). Statistical Techniques in Business & Economics. In Economics (17th ed.). McGraw-Hill Education.

Lotte, L. N. A., Irawan, P., Seiawan, Z., Wulandari, D. S., Daga, R., Elida, S. S., Pandowo, A., Sudirjo, F., Herdiansyah, D., Muliyati, & Santosa, A. D. (2023). Prinsip Dasar Manajemen Pemasaran. Padang: Global Eksekutif Teknologi.

Lukman, T. A., Hafni, L., Panjaitan, H. P., Chandra, T., & Sahid, S. (2022). The Influence of Service Quality on Taxpayer Satisfaction and Taxpayer Compliance at BAPENDA Riau Province. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 40–59.

Lustyani, R. I., & Isa, M. (2021). Pengaruh Celebrity Endorser dan Brand Image terhadap Minat Beli Kue Solo Plufft dengan Kepercayaan Merek sebagai Variabel Intervening. Institutional Repository UMS, 1(1), 1.

Mursid, M. C., & Palupiningtyas, A. D. (2022). Kontrol Perilaku untuk Membeli Ulang Kosmetik Halal Perspektif Theory of Planned Behavior. Yogyakarta: MCM.

Nafisah, A. N., Zulaihati, S., & Mardi, M. (2023). The Effect of Adversity Quotient and Family Environment on Entrepreneurial Intention on Faculty of Economics of Jakarta State University. Reflection: Education and Pedagogical Insights, 1(3), 89–98. https://firstcierapublisher.com/index.php/reflection/article/view/46

Nasution, A. F., Safari, S., Purwati, A. A., & Panjaitan, H. P. (2022). The Effect of Service Quality and Trust on Customer Satisfaction and Loyalty at PT. Agung Toyota Harapan Raya Pekanbaru. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 96–108.

Nim’ah, S., Aziz, M. A., Halimah, S., Abror, S. M. U., Faisal, M., Zahra, F., Pendi, M., Setiadi, T., Novitasari, F., Souwakil, A. Y., Vitriani, R., Hairudin, Lingga, E., Fajariana, D. E., Maulana, R. R., Wulandari, W. A., Damendra, H., Nofriandi, Herawati, T., … Bakri, A. A. (2022). MPOT - Implementasi Manajemen Pendidikan, Pemasaran dan Keuangan. Bojong: PT. Nasya Expanding Management.

Ningsih, P. W. (2017). Pengaruh Electronic Word of Mouth, Brand Image dan Brand Trust Terhadap Minat Beli Produk Smartphone Iphone. Repository UPN Veteran Jakarta, 1(1), 1.

Nugrah, Latief, F., & Agunawan. (2023). Pengaruh Celebrity Endorse dan Promosi Penjualan Terhadap Minat Beli Minuman Yotta. Jurnal Malomo: Manajemen Dan Akuntansi, 1(1), 71–80.

Nurtamara, F., Sumiati, A., & Susanti, S. (2023). The Influence of the Learning Environment on Student Achievement with Learning Motivation as a Mediating Variable for Students in Class XI SMKN 48 JAKARTA. Reflection: Education and Pedagogical Insights, 1(3), 78–88. http://firstcierapublisher.com/index.php/reflection/article/view/45

Nyoto, Nyoto, R. L. V., Renaldo, N., & Purnama, I. (2022). Peran Pemuda Mengisi Kemerdekaan Bangsa Melalui Pemantapan Wawasan Kebangsaan. JUDIKAT: Jurnal Pengabdian Kepada Masyarakat, 2(2), 65–73.

Nyoto, R. L. V., Nyoto, & Renaldo, N. (2024). Information Technology Advancements for A Digital Economy. Informatica and Digital Insight Journal, 1(1), 1–7. https://doi.org/https://doi.org/10.61230/informatica.v1i1.67

Ourstory.id. (2019, April 30). Sejarah Starbucks, Waralaba Penjual Kopi Terbesar di Dunia. Ourstory.Id.

Özcan, F., & Elçi, M. (2020). Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation. SAGE Open, 10(4), 1–13. https://doi.org/10.1177/2158244020972372

Purnama, I., Ericca, S., Hafni, L., Purba, J. O., & Tjahjana, D. J. S. (2023). Promotion Strategies, Distribution, and Product Variations on Offline and Online Purchase Decisions at Aneka Salim Group Pekanbaru. Interconnection: An Economic Perspective Horizon, 1(1), 51–58. https://firstcierapublisher.com/index.php/reflection/article/view/6

Putri, A. A. S. A., Yasa, N. N. K., & Rahanatha, G. B. (2023). Kredibilitas Celebrity Endorser untuk Membangun Citra Merek dan Meningkatkan Niat Beli. Klaten: Penerbit Lakeisha.

Rahayu, S. (2021). Strategi Meningkatkan Loyalitas Sikap dan Loyalitas Pembelian. Indramayu: Penerbit Adab.

Rahmawati, D. A., Kustiyah, E., & Marwati, F. S. (2023). Keputusan Pembelian Ditinjau dari Celebrity Endorser, Desain dan Kualitas Produk Air Minum Dalam Kemasan Merek Le Minerale (Studi Kasus Pada Mahasiswa Aktif Prodi Manajemen Universitas Islam Batik Surakarta). Jurnal Edueco, 6(1), 37–47.

Rahmawati. (2022). Apa Saja Variabel Penelitian Dalam Bidang Marketing (Panduan Bagi Peneliti Pemula). Samarinda: Mulawarman Univeristy Press.

Rakhmawati, A. (2018). Pengaruh Label Halal dan Religusitas Terhadap Minat Beli dan Keputusan Pembelian (Studi Pada Wardah Beauty House Surabaya). Jurnal Sketsa Bisnis, 5(1), 49–60.

Reinaldo, I., & Chandra, S. (2020). The Influence of Product Quality, Brand Image, and Price on Purchase Decision at CV Sarana Berkat Pekanbaru. Journal of Applied Business and Technology, 1(2), 137–150.

Renaldo, N., James, Alan, Wahid, N., & Cecilia. (2023). Underemployment Rate by Gender in 2015-2018. Interconnection: An Economic Perspective Horizon, 1(2), 100–104. https://doi.org/10.61230/interconnection.v1i2.38

Renaldo, N., Suhardjo, Suharti, Suyono, & Cecilia. (2022). Benefits and Challenges of Technology and Information Systems on Performance. Journal of Applied Business and Technology, 3(3), 302–305. https://doi.org/https://doi.org/10.35145/jabt.v3i3.114

Rusilawati, E. (2023). Mediation Effect of Work Motivation on the Relationship between Soft Skills and Hard Skills, and Impact on Employee Performance in Skincare Clinical. International Conference on Business Management and Accounting, 1(2), 475–483.

Saleh, H. M. Y., & Said, M. (2019). Konsep dan Strategi Pemasaran. CV Sah Media.

Santoso, R., Erstiawan, M. S., & Kusworo, A. Y. (2020). Inovasi Produk, Kreatifitas Iklan dan Brand Trust Mendorong Keputusan Pembelian. Jurnal Nusantara Aplikasi Manajemen Bisnis, 5(2), 133–146.

Saputro, P. A., Irman, M., & Panjaitan, H. P. (2022). Quality of Socialization, Services, and Electronic Services on Taxpayer Satisfaction and Taxpayer Compliance at Kantor Pelayanan Pajak Madya Pekanbaru. Journal of Applied Business and Technology, 3(3), 287–301.

Sari, Y., Sudarno, Nyoto, & Suyono. (2022). Improving Employee Satisfaction and Performance through Motivation, Organizational Culture, and Employee Competency in Pekanbaru City Health Office. Journal of Applied Business and Technology, 3(1), 1–16.

Sekaran, U., & Bougie, R. (2016). Research Method for Business A Skill-Building Approach Seventh Edition (Seventh Ed). John Wiley & Sons. https://doi.org/10.1007/978-94-007-0753-5_102084

Setiawan, Y., Junaedi, A. T., & Chandra, T. (2021). Increasing Effect of Employee Work Ethics and Training on Employee Performance and Service Quality at PT XL Axiata Riau. Journal of Applied Business and Technology, 2(3), 194–205.

Setyowati, E., Zulaihati, S., & Fauzi, A. (2023). The Effect of Financial Literacy and Peers towards Saving Behavior with Self-Control as Mediating Variable of Undergraduate Students of Jakarta State University. Nexus Synergy: A Business Perspective, 1(1), 61–71. https://firstcierapublisher.com/index.php/nexus/article/view/40

Sevendy, T., Suhardjo, S., Renaldo, N., Remy, A., & Meyer, K. (2023). Internet Understanding Moderates the Influence of Technology Acceptance Model and Digital Taxation on Taxpayer Compliance. Interconnection: An Economic Perspective Horizon, 1(3), 163–170. http://firstcierapublisher.com/index.php/interconnection/article/view/53

Sigar, D., Soepeno, D., & Tampenawas, J. (2021). Pengaruh Brand Ambassador, Viral Marketing dan Brand Trust Terhadap Keputusan Pembelian Sepatu Nike pada Mahasiswa Fakultas Ekonomi dan Bisnis UNSRAT. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(4), 841–850.

Sinaga, S. O. (2024). Analysis of Determining the Cost of Goods Production Using the Full Costing Method as a Basis for Determining the Selling Price of Rubber Rubber at PT. Sinar Belantara Indah. Luxury: Landscape of Business Administration, 2(1), 26–58. https://doi.org/https://doi.org/10.61230/luxury.v2i1.66

Sirait, L., Sudarno, Junaedi, A. T., Purwati, A. A., & Deli, M. M. (2022). Leadership Style, Motivation, and Organizational Culture on Job Satisfaction and Teacher Performance. Journal of Applied Business and Technology, 3(2), 115–129.

Solihin, D. (2020). Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Keputusan Pembelian Pada Online Shop Mikaylaku dengan Minat Beli sebagai Variabel Intervening. Jurnal Mandiri - Ilmu Pengetahuan, Seni Dan Teknologi, 4(1), 38–51.

Sriadmitum, I., Sudarno, & Nyoto. (2022). Leadership Style, Work Environment, and Compensation on Job Satisfaction and Teacher Performance. Journal of Applied Business and Technology, 4(1), 79–92.

Stevany, Wati, Y., Chandra, T., & Wijaya, E. (2022). Analysis of the Influence Events on the Increase and Decrease of World Oil Prices on Abnormal Return and Trading Volume Activity in Mining Sector Companies that Registered in Indonesia Stick Exchange. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 181–192.

Subianto, A. (2022). Analisis Minat Beli Konsumen atas Produk Bundling PT Telekomunikasi Indonesia di Masa Pandemi Covid-19. Repository ITS, 1(1), 1.

Sudarno, Putri, N. Y., Renaldo, N., Hutahuruk, M. B., & Cecilia. (2022). Leveraging Information Technology for Enhanced Information Quality and Managerial Performance. Journal of Applied Business and Technology, 3(1), 102–114. https://doi.org/https://doi.org/10.35145/jabt.v3i1.97

Sudarno, S., Safitri, H., Junaedi, A. T., Tanjung, A. R., & Hutahuruk, M. B. (2023). Effect of Leadership Style, Work Discipline, and Competency on Job Satisfaction and Performance of Dapodik Operator Employees in Bengkalis District. Proceeding of International Conference on Business Management and Accounting (ICOBIMA), 1(2), 385–400. https://doi.org/https://doi.org/10.35145/icobima.v1i2.3059

Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Sulistiowati, T. (2019, April). Persaingan Kian Sengit, Ini Strategi Agar Usaha Kedai Kopi Tetap Legit. Kontan.Co.Id.

Tanjung, A. R., Komardi, D., Renaldo, N., Reilly, W., & Yu, H. (2023). Exploring the Human Element: A Qualitative Study of the Use of Human Resources Accounting in an Organizational Context. Interconnection: An Economic Perspective Horizon, 1(3), 171–180. http://firstcierapublisher.com/index.php/interconnection/article/view/54

Tantular, A. P., Mardi, & Fauzi, A. (2023). The Role of Extrinsic Motivation as a Mediator between Job Market Considerations and Financial Rewards for Student Career Selection. Luxury: Landscape of Business Administration, 1(2), 61–77. https://firstcierapublisher.com/index.php/luxury/article/view/25

Tjahjana, D. J. S., Rusilawati, E., Andi, A., Mitchell, L., MacDonald, E., Thompson, L., & O’Connor, M. (2023). The Intricacies of Workplace Territoriality: An Exploratory Study on the Phenomenon of Desk Appropriation in Organizational Settings. Nexus Synergy: A Business Perspective, 1(3), 199–206. https://firstcierapublisher.com/index.php/nexus/article/view/59

Tria, E. D., & Syah, T. A. (2021). Analisis Pengaruh Citra Merek dan Kepercayaan Merek terhadap Minat Beli pada Pelanggan Rita Pasaraya Cilacap. CITIZEN: Jurnal Ilmiah Multidisplin Indonesia, 1(2), 84–96.

Wahyudi, L., Panjaitan, H. P., & Junaedi, A. T. (2023). Leadership Style, Motivation, and Work Environment on Job Satisfaction and Employee Performance at the Environment and Hygiene Department of Pekanbaru City. Journal of Applied Business and Technology, 4(1), 55–66.

Walettina, S., & Anton. (2022). Analysis the Effect of Tax Policy, Tax Amnesty Programme, Economic Growth, Inflation and Individual Taxpayer Compliance on Tax Receipt in Pekanbaru. International Conference on Business Management and Accounting (ICOBIMA), 1(1), 24–39.

Wardana, A., Putra, R., & Panjaitan, H. P. (2022). Organizational Commitment, Competence, Motivation, and Work Culture on Job Satisfaction and Performance of the Kampar Police BHABINKAMTIBMAS. Journal of Applied Business and Technology, 3(1), 73–85.

Wijaya, E., Suyono, & Santoso, P. H. (2020). Relationship of Marketing Tactics on Consumer Trust and Consumer Loyalty: The Case of Mega Sanel Lestari Pekanbaru. Journal of Applied Business and Technology, 1(1), 8–13.

Yuliari, G., Riyadi, B., & Perdana, P. (2021). Peta Daya Tarik Taman Wisata Alam dan Cagar Budaya sebagai Penentu Bundling Produk Wisata di Eks Karesidenan Surakarta (Vol. 1). Semarang: Penerbit Butterfly Mamoli Press.