https://firstcierapublisher.com/index.php/interconnection <p><strong>Interconnection: An Economic Perspective Horizon</strong> (Online ISSN: 2988-6562, Print ISSN: 2988-6554) is a journal that discusses the relationship or connection between various aspects of the economy and has a broad perspective and its reach covers various related fields such as economic policy, financial markets, investment, international trade, and so on. This journal also takes a more forward-looking perspective with the aim of understanding economic trends and changes that may occur in the future. This journal publishes articles every February, May, August, and November.</p> First Ciera Publisher en-US Interconnection: An Economic Perspective Horizon 2988-6554 https://firstcierapublisher.com/index.php/interconnection/article/view/82 <p>This research aims to determine and analyze the influence of brand equity, product variety, social influence, and halal labeling on interest in buying cosmetics. This research was conducted in Pekanbaru City. Determining the sample in this study used the Purposive Sampling method with 150 respondents. The population used is all consumers in Pekanbaru City. Data analysis using multiple linear regression. The results of the research show that there is no significant and negative influence between brand equity on purchasing interest, and there is a positive and significant influence between product variety on purchasing interest, and there is no significant and negative influence between social influence and halal labeling on purchasing interest.</p> Amirudin M. Amin Dinda Rezki Harahap Copyright (c) 2024 Interconnection: An Economic Perspective Horizon https://creativecommons.org/licenses/by/4.0 2024-05-31 2024-05-31 2 1 1 17 10.61230/interconnection.v2i1.82