Interconnection: An Economic Perspective Horizon

Brand Equity, Product Variation, Social Influence, and Halal Labeling on the Interest in Buying Wardah Lipstick Cosmetics Among Women in Pekanbaru City

Amirudin M. Amin — 2024-05-31

This research aims to determine and analyze the influence of brand equity, product variety, social influence, and halal labeling on interest in buying cosmetics. This research was conducted in Pekanbaru City. Determining the sample in this study used the Purposive Sampling method with 150 respondents. The population used is all consumers in Pekanbaru City. Data analysis using multiple linear regression. The results of the research show that there is no significant and negative influence between brand equity on purchasing interest, and there is a positive and significant influence between product variety on purchasing interest, and there is no significant and negative influence between social influence and halal labeling on purchasing interest.

The Influence of Village Apparatus Services on Community Satisfaction at the Karya Indah Village Office, Tapung District, Kampar Regency

Supriadi Supriadi — 2024-05-31

This study aims to determine and analyze the influence of village apparatus services on community satisfaction. The analysis in this study uses a dependent variable, namely community satisfaction and an independent variable, namely village apparatus services. The research sample is the community of Karya Indah Village, Tapung District, Kampar Regency who provide services. The sampling technique is random sampling. The number of samples is 100 people. The results of the study show that the village apparatus service variable has a significant effect on the satisfaction of the community of Karya Indah Village, Tapung District, Kampar Regency. It is known that the t (count) value (9.475)> t (table) (1.984) and Sig. (0.00) <0.05, meaning that the village apparatus service variable has a significant effect on the satisfaction of the community of Karya Indah Village, Tapung District, Kampar Regency. The R Square value in this study is 0.706. This shows that there is a strong relationship between the independent variable and the dependent variable. The village apparatus service variable as a whole has an influence of 70.6% on the community satisfaction variable. While the remaining 29.4% is influenced by other variables not examined in this study.

The Effect of KUR and BLT Programs on MSME Performance with Differentiation Strategy as A Mediation Variable

Kardi Kardi — 2024-05-31

This study aims to examine the impact of the People's Business Credit (KUR) and Direct Cash Assistance (BLT) programs on MSME performance through differentiation strategy mediation. This study involved MSME actors in Salatiga City using a purposive sampling method to determine the sample. Data were processed using Partial Least Square- Structural Equation Modeling (PLS-SEM). The reported findings are that the KUR and BLT programs have a significant positive effect on differentiation strategies and also on MSME performance. It is also proven that differentiation strategies mediate the effect of KUR and BLT programs on MSME performance. This can be a reference for MSME actors to increase their business capital by using the KUR and/or BLT programs wisely to support the implementation of differentiation strategies to improve their business performance.

Implementation of Digital Accounting on the Effectiveness of Corporate Social Responsibility and Environmental, Social, and Governance Reporting

Suhardjo Suhardjo — 2024-05-31

This study delves into the role of digital accounting systems in enhancing the quality and effectiveness of Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) reporting. Findings indicate that digital accounting substantially improves reporting accuracy, timeliness, and transparency, enabling organizations to meet stringent regulatory standards and foster trust among stakeholders. Tools such as blockchain, ERP systems, and AI-driven analytics have streamlined the collection and processing of sustainability data, making reports more actionable and aligned with global benchmarks like GRI and SASB. Nevertheless, challenges such as high costs, data security issues, and organizational resistance were identified as barriers to widespread adoption. Addressing these challenges can further unlock the potential of digital accounting systems in driving sustainable business practices and enhancing corporate accountability.

Integration of Internet of Things and Digital Accounting Systems for Marine Resources Monitoring

Nicholas Renaldo — 2024-05-31

This study explores the integration of Internet of Things (IoT) technologies and digital accounting systems in marine resource management, providing insights into how these technologies can improve operational efficiency, enhance sustainability, and optimize resource usage. The research follows a case study design with qualitative approach, which allows for an in-depth examination of the integration of IoT and digital accounting in specific marine industries, such as fisheries, aquaculture, and maritime logistics. The findings reveal that IoT is already being used for real-time environmental monitoring in industries like fisheries, aquaculture, and maritime transport, while digital accounting systems are primarily employed for financial and operational management. However, the integration of IoT data with digital accounting is still in its early stages, and challenges such as technical barriers, data overload, and system compatibility must be addressed to fully realize the potential of these technologies.