Nexus Synergy: A Business Perspective

The Effect of Brand Awareness, Brand Image, and Product Quality on Consumer Satisfaction of Oppo Smartphone Users in Pekanbaru

Christian Christian — 2024-03-31

The development of communication technology has undergone very significant changes ranging from simple to modern. One of the visible developments in communication technology is the Smartphone. This study aims to determine and analyze the effect of Brand Awareness, Brand Image, and Product Quality on OPPO Smartphone Users in Pekanbaru. The population of this study is consumers who have OPPO smartphones in Pekanbaru City. Sampling in this study used the Accidental Sampling method, so the sample in this study was 120 respondents. Methods of collecting data through questionnaires and interviews. The analysis technique in this research is the Structural Equation Model (SEM) with the help of Smart Partial Least Square (PLS) 3.0 software. Based on the results obtained in this study, the variables of Brand Awareness, Brand Image, and Product Quality have a positive and significant influence on consumer satisfaction.

What Determines the Value of Company? Study on the Consumer Non-Cyclicals Sector on IDX in 2020-2022

Putu Diah Kumalasari — 2024-03-31

Companies that demonstrate strong performance and achieve maximum profitability are poised to witness a surge in demand for their shares, consequently leading to elevated share prices. These high share prices are indicative of the augmented value of the company. This research aims to investigate the impact of profitability, liquidity, investment decisions, dividend policy, and sales growth on company value. The study comprises 29 companies operating in the consumer non-cyclicals sector, listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022. The analytical method employed encompasses multiple linear regression analysis. The findings reveal that profitability, liquidity, investment decisions, and sales growth exert a positive influence on company value. Conversely, dividend policy is shown to have no discernible effect on company value. Additionally, the study suggests the incorporation of further independent variables in future research, particularly focusing on factors such as Good Corporate Governance (GCG) and cash holding, which are anticipated to exert a substantial impact on company value.

Digital Organizational Citizenship Behavior to Auditors' Satisfaction and Performance

Rizaldi Putra — 2024-03-31

The rapid digital transformation in the workplace has redefined Organizational Citizenship Behavior (OCB), particularly within professions such as auditing. This study explores Digital OCB, voluntary behaviors by auditors that enhance organizational functioning in digital contexts. Through a phenomenological approach, the study examines how digital OCB influences auditors' performance and job satisfaction. Findings indicate that digital OCB, including sharing digital resources, providing support via online tools, and maintaining a positive virtual presence, positively impacts job performance and satisfaction. However, challenges such as work-life boundary blurring and potential digital overload were noted. The study highlights that digital OCB is consistent with Social Exchange Theory, Role Theory, the Job Demands-Resources Model, Social Learning Theory, Organizational Support Theory, and the Technology Acceptance Model. Recommendations include fostering a supportive digital culture, training in digital communication, and implementing policies for work-life balance. Future research should investigate the long-term effects of digital OCB on career development and organizational performance.