Luxury: Landscape of Business Administration

Economic Feasibility of Nutrient-Rich Fertilizer Derived from Solid and Empty Fruit Bunches of Oil Palm

Onny Setyawan — 2025-07-31

This study aims to evaluate the economic feasibility of producing nutrient-rich fertilizers from solid fruit bunches (FBs) and empty fruit bunches of oil palm, taking into account nutrient composition, production process, cost structure, and potential market opportunities. This study bridges the gap between agricultural science and business economics by combining nutrient analysis of oil palm solids and empty fruit bunches with a cost-benefit evaluation and market potential assessment. This study used a mixed-methods design that combined: (1) experimental laboratory analysis (nutrient profiles and processing trials); (2) process mass balance and cost accounting to develop a production cost model; and (3) market and financial analysis (surveys, price benchmarking, and financial valuation). This study shows that solid palm oil waste, specifically solid decanter cake and empty fruit bunches (jangkos), contains significant macro and micronutrients that can be converted into high-value products such as organic fertilizer and soil conditioner. Provide palm oil mills with a science-based business model to convert waste into value-added products.

Utilization of Virtual Reality (VR) for Employee Training in Indonesia: A Systematic Literature Review

Nyoto Nyoto — 2025-07-31

This study aims to examine the trends and implementation of Virtual Reality (VR) in employee training in Indonesia through a systematic literature review of 18 articles published between 2020 and 2025. The analysis shows that the use of VR in employee training began to develop in 2020 and has increased rapidly in the past five years. VR applications span various sectors such as construction, energy, healthcare, fintech, MSMEs, and tourism. The types of training developed include technical simulations, occupational safety, soft skills development, leadership, and disaster preparedness. Furthermore, recent trends show the integration of VR with other technologies such as Artificial Intelligence and Augmented Reality. These findings confirm that VR has become a strategic approach in developing employee competencies across sectors in Indonesia.

Brand Image and Celebrity Endorser on Customer Satisfaction and Customer Loyalty of Scarlett Whitening Body Serum

Amirudin M. Amin — 2025-07-31

This study aims to analyze the influence of Brand Image and Celebrity endorser on Customer Satisfaction and Customer Loyalty of Scarlett Whitening Body Serum in Pekanbaru City. The population in this study was all users of Scarlett Whitening Body Serum in Pekanbaru City, whose number could not be known with certainty, so by using the Roscoe formula, the sample was set at 120 respondents with a purposive sampling method, which is part of nonprobability sampling. Based on the Structural Equation Modeling (SEM) Analysis with Partial Least Square (PLS), the results showed that brand image had a positive and significant effect on customer satisfaction, celebrity endorser had a positive and insignificant effect on customer satisfaction, brand image had a positive and insignificant effect on customer loyalty, customer satisfaction had a positive and significant effect on customer loyalty.