https://firstcierapublisher.com/index.php/luxury/issue/feed 2026-08-27T02:43:13+00:00 Open Journal Systems <p><strong>Luxury: Landscape of Business Administration</strong> (Online ISSN: 2988-7585; Print ISSN: 2988-7593) is a research journal that aims to investigate and analyze phenomena in the context of business administration. This topic can cover various aspects related to the industry, such as brand management, marketing strategy, supply chain management, customer experience, or financial analysis from both casual to prestigious sectors. This journal examines how businesses operate in an evolving global context, considering factors such as economic developments, consumer trends, sustainability, and the impact of technology on the industry. This journal also discusses the specific challenges faced by businesses, including intense competition, maintenance of brand image, or strict regulation. This journal includes a theoretical review of the concept of business administration, as well as research methods used in such research, such as case studies, surveys, data analysis, or interviews. This journal exclusively publishes articles every January and July.</p> https://firstcierapublisher.com/index.php/luxury/article/view/155 2026-08-26T02:55:30+00:00 Yasti Sari yastisari@gmail.com Harry Patuan Panjaitan harry.patuan@lecturer.pelitaindonesia.ac.id Evelyn Wijaya evelyn.wijaya@lecturer.pelitaindonesia.ac.id

<p>This study aims to analyze the impact of the war between India and Pakistan on abnormal return and trading value activity (TVA) of stocks listed in the LQ45 index on the Indonesia Stock Exchange (IDX). The research applies an event study methodology with a 7-day observation window (–3, 0, +3) around three major events: the Pahalgam attack on April 22, 2025, Pakistan’s retaliatory strike on India on May 7, 2025, and the claim of Pahalgam assailants’ killing on July 28, 2025. The sample consists of 45 LQ45 companies, and the analysis techniques include normality test, average abnormal return (AAR), cumulative average abnormal return (CAAR), and paired sample t-test. The results indicate that certain events generated significant abnormal returns on specific days; however, in general, there was no significant difference before and after the events for most stocks. Meanwhile, TVA analysis shows an increase in trading activity during the conflict, although the paired sample tests were not significant in most periods. These findings suggest that Indonesian investors tend to respond selectively to geopolitical conflicts, with reactions more reflected in trading volume fluctuations rather than stock price movements.</p>

2026-07-31T00:00:00+00:00 Copyright (c) 2026 Luxury: Landscape of Business Administration https://firstcierapublisher.com/index.php/luxury/article/view/158 2026-08-27T02:43:13+00:00 Nyoto Nyoto nyoto@lecturer.pelitaindonesia.ac.id Nicholas Renaldo nicholasrenaldo@lecturer.pelitaindonesia.ac.id Evelyn Wijaya evelyn.wijaya@lecturer.pelitaindonesia.ac.id Rizaldi Putra rizaldi.putra@lecturer.pelitaindonesia.ac.id Gatot Wijayanto gatot@gmail.com Rebecca La Volla Nyoto rebecca@unilak.ac.id Kristy Veronica kristyveronicaibtpi@gmail.com Marice Br Hutahuruk mrctalenta@yahoo.com

<p>Hybrid working has changed the way employees experience and understand work, particularly among Generation Z employees who are highly familiar with digital technology. This study aims to explore the meaning of work and the existential experiences of Gen Z employees in the hybrid era. A qualitative research approach with a phenomenological design was employed. Data were collected through semi-structured in-depth interviews with Gen Z employees who have experience working in hybrid environments and were selected using purposive sampling. The interview data were analyzed using thematic analysis, supported by NVivo or ATLAS.ti. The findings reveal four main themes: flexibility and freedom, work-life boundaries, technology and work experience, and meaning and identity. Hybrid working provides greater flexibility, autonomy, and control over work, but continuous digital connectivity can create difficulties in separating work from personal life. The findings also reveal a central paradox between freedom and attachment, where employees experience greater independence while remaining connected to work beyond conventional working hours. The study concludes that work for Gen Z is not merely a source of income but is also connected to identity, relationships, independence, purpose, and personal meaning. This study contributes a human-centered perspective to understanding hybrid working by emphasizing the lived and existential experiences of employees.</p>

2026-07-31T00:00:00+00:00 Copyright (c) 2026 Luxury: Landscape of Business Administration