https://firstcierapublisher.com/index.php/luxury/issue/feed 2025-01-19T11:17:37+00:00 Open Journal Systems <p><strong>Luxury: Landscape of Business Administration</strong> (Online ISSN: 2988-7585; Print ISSN: 2988-7593) is a research journal that aims to investigate and analyze phenomena in the context of business administration. This topic can cover various aspects related to the industry, such as brand management, marketing strategy, supply chain management, customer experience, or financial analysis from both casual to prestigious sectors. This journal examines how businesses operate in an evolving global context, considering factors such as economic developments, consumer trends, sustainability, and the impact of technology on the industry. This journal also discusses the specific challenges faced by businesses, including intense competition, maintenance of brand image, or strict regulation. This journal includes a theoretical review of the concept of business administration, as well as research methods used in such research, such as case studies, surveys, data analysis, or interviews. This journal exclusively publishes articles every January and July.</p> https://firstcierapublisher.com/index.php/luxury/article/view/88 2025-01-18T08:19:22+00:00 Dessy Andriani desya@itb.master.ac.id Suryatunnisak Suryatunnisak suryatunnisak@gmail.com Yurnal Yurnal yurnal@gmail.com

<p>The purpose of this study was to determine the effect of service quality and price on customer satisfaction at Ayam Penyet Ria Restaurant, Jl. Jendral. Sudirman Pekanbaru. The sample in this study was 100 consumers. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression, hypothesis test and determination coefficient test. Based on the results of the study, it is known that through partial test (t-test) there is a significant effect of service quality on customer satisfaction with the test results known t count (2.048) &gt; t table (1.984) and Sig. (0.000) &lt; 0.05. There is a significant effect of price on customer satisfaction with the test results known t count (3.724) &gt; t table (1.984) and Sig. (0.000) &lt; 0.05. Simultaneously shows that service quality (X1) and price (X2) together affect customer satisfaction at Ayam Penyet Ria Jl. Jendral. Sudirman Pekanbaru with the test results known Fcount (324.507) &gt; Ftable (3.09) with a significance of 0.000 &lt; 0.05. In terms of the determination coefficient, the service quality and price variables have an influence of 87.3% on consumer satisfaction while the remaining 12.7% is explained by other factors not studied by the author.</p>

2025-01-18T00:00:00+00:00 Copyright (c) 2024 Luxury: Landscape of Business Administration https://firstcierapublisher.com/index.php/luxury/article/view/92 2025-01-19T11:17:37+00:00 Yusnidar Yusnidar yusnidar@itb.master.ac.id Muhammad Adrian Agusta adrianagusta00@gmail.com Adi Rahmat adi.rahmat@gmail.com

<p>The purpose of this study was to determine the effect of location on purchasing decisions at Indomaret Pasar Minggu, Tapung District, Kampar Regency, Riau. The sample in this study was 96 consumers. The data analysis used was validity test, reliability test, normality test, heteroscedasticity test, simple linear regression, determination coefficient test and hypothesis test (t-test). Based on the results of the study, it is known that the overall location variable determination coefficient has an influence of 44.9% on purchasing decisions, while the remaining 55.1% is influenced by other factors not studied by the author. The results of the hypothesis test show t count (8.746)&gt; t table (1.985) with sig 0.000 &lt;sig 0.05, so it can be concluded that there is a significant influence on Location on Purchasing Decisions at Indomaret Pasar Minggu, Tapung, Tapung Regency, Kampar Riau.</p>

2024-07-31T00:00:00+00:00 Copyright (c) 2024 Luxury: Landscape of Business Administration