Amin, A.M. and Harahap, D.R. 2024. Brand Equity, Product Variation, Social Influence, and Halal Labeling on the Interest in Buying Wardah Lipstick Cosmetics Among Women in Pekanbaru City. Interconnection: An Economic Perspective Horizon. 2, 1 (May 2024), 1–17. DOI:https://doi.org/10.61230/interconnection.v2i1.82.